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PRIVACY POLICY

Empire Cinemas Limited
Updated March 2nd 2011

The purpose of this note is to assist you to understanding how we use personal information collected via this website, and the choices you can make about how your personal information is collected and used. By using this website and/or providing your personal information to us, you are consenting to the practices described in this Privacy Policy. This Privacy Policy forms part of our Terms of Use.

We seek to be sensitive to your privacy concerns whilst striving to use any data we collect to improve our service to you. You do not have to provide any personally identifiable information to browse this website but if you wish to book tickets we will need to know your name, email address and credit card details.

If we decide to change our Privacy Policy, those changes will be published on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it.

Personally Identifiable Information
Any personally identifiable information (including your name, address, credit card details, expiry date, etc) which may be collected in connection with the purchase of tickets by you or by you voluntarily completing contest entry forms or by registering to receiving promotional or other information or to personalise the website is retained by us and will not be subsequently sold or otherwise transferred.

This information is used to process ticket purchases and to allow us to better understand your use of the website and to support transactions made on the website.

If you decide to use our Quick Book service, you will be asked to provide your credit card details during the registration process, and we will retain your credit card details so that we can save you time when you next book a cinema ticket. If you change your mind about us retaining your credit card details in this way, please visit the registration page on this website to modify your profile.

We sometimes also use e-mail addresses, mobile phone numbers and other personally identifiable information supplied voluntarily by you to contact you. For example, we direct e-mail and text messages to visitors who provide us with their e-mail addresses or mobile phone numbers for specific purposes such as receiving promotional or other information, details of film schedules at your favourite Empire cinema or to notify you of contest results.

If you would like to discontinue the receipt of such promotional or other information then you should visit the registration page on this website or follow the prompts via SMS.

Non-Personally Identifiable information
Certain non-personal information is recorded by the standard operation of our servers. This information is primarily used to provide you with an enhanced online experience. By having this information, web pages optimised for your particular computer are automatically available. E-mail addresses and other personally identifiable data are known only when voluntarily submitted.

Links
Please note that from time to time this website contains links to other websites which are not controlled by us. For example, if you click on a film related link, the click may take you off this website. The fact that we provide a link to any such website does not mean that we endorse that website. We cannot be responsible for the privacy practices of any such website, and we would expressly note that you provide personal information to any such website at your own risk.

Children
Our website requires children to consult with their parent or guardian before providing any personal information to us. Please supervise you children’s online activities and consider using any available parental control tools on browsers or otherwise from your internet service provider to assist us to provide a child-friendly online environment.

We will seek to ensure, whenever possible, that personal information about or obtained from a child will not be used for commercial or trade purposes without the prior written consent of a parent or legal guardian of the child.
We will endeavour to ensure that material sent to children is appropriate for their age group. In some circumstances, a child may receive information which relates to a film which they may not be able to see: an example of this would be our full film time listing.

Updating your personal information
If you wish to update, correct or delete the registered personal information you have provided to us on this website, including making changes to the choices you have made about our use of your personal information, please visit the registration page on this website.

User names and passwords
You are responsible for any use of your user name and password, and you must keep them confidential. If you become aware of any unauthorised use of your password, you must immediately change your password by visiting the registration page on this website.

Invite-A-Friend
If you choose to use our Invite-A Friend service to tell a friend about the products/services you have purchased online, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit our site. Empire Cinemas does not store this information and we will use it for the sole purpose of sending this one-time email.

Other Site Features

Widgets
Our Web site includes Widgets, which are interactive mini-programs that run on our site to provide specific services from another company (e.g. displaying the news, opinions, music, etc). Cookies may be set by the Widget to enable it to function properly. Information collected by this Widget is governed by the privacy policy of the company that created it.

Facebook, Twitter, and other Open ID providers
You can link to our site using sign-in services such as Facebook & Twitter. These services will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to link between the sites. Services like Facebook & Twitter give you the option to post information about your activities on this Web site to your profile page to share with others within your network.

Like Button
If you use the "Like" button to share something, that item will appear on your Facebook profile page and also on your friends' newsfeed, depending on your Facebook privacy settings. You may also receive updates in your Facebook newsfeed from this site or item in the future. Facebook also collects information such as which pages you have visited on this and other sites that have implemented the "Like" button.

© Empire Cinemas Limited 2011.