NEWS & OFFERS
EMPIRE CINEMAS LAUNCHES HUMAN BEAN ETIQUETTE GUIDE AHEAD OF RELEASE OF THE BFG
• 85% of Empire Cinemas customers think there should be an official cinema code of conduct*
• Chitter chatter during films is the most annoying cinema disruption**
• The use of mobile phones and loud sweet rustling ranked second
• Empire Cinemas launch BFG Etiquette Guides in cinemas on Thursday 21st April
Ahead of the release of Steven Spielberg’s much anticipated live action adaptation of Roald Dahl’s beloved book
on 22nd July, Empire Cinemas has created A Human Bean Etiquette Guide to ensure all cinemagoers have a whoppsy-whiffling, whiz-banger of a time at the cinema.
According to recent research carried out by Empire Cinemas, chitter chatter during viewings is the number one catasterous disastrophe during screenings, with a staggering two thirds (67%) of Brits choosing this as the most inconvenient action. The use of mobile phones and rustling of ones delumptious sweets ranked second (49%) and overly loud munching of popcorn (40%) came in third on the list of gruncious cinema etiquette.
In light of this research, Empire Cinemas are introducing a cinema Etiquette Guide ahead of the release of The BFG. This guide features the top eight ‘golden rules’ of appropriate cinema behaviour, to ensure all human beans have a hopscotchy, whoopsey-splunkers time at Empire Cinemas.
A Human Bean Etiquette Guide
1. No whizzpopping!
2. Don’t be ucky-mucky, take your mess with you
3. Please be hushy quiet, no one likes a chatbag
4. Eat your scumdiddlyumptious popcorn quietly
5. Keep your frobscottle slurping to a minimum
6. It is rambunctious to be tippy tapping on your phone
7. Keep your ickypoo feet off the chairs in front of you
8. Have a whoppsy-whiffling, whiz-banger of a time at Empire Cinemas
The BFG is the exciting tale of a young London girl and the mysterious Giant who introduces her to the wonders and perils of Giant Country. Based on the beloved novel by Roald Dahl, “The BFG” (Big Friendly Giant) was published in 1982 and has been enchanting readers of all ages ever since. Dahl’s books, which also include “Charlie and the Chocolate Factory,” “James and the Giant Peach,” “Matilda” and “Fantastic Mr. Fox,” are currently available in 58 languages and have sold over 200 million copies worldwide.
* Data based on a poll of 1,500 Empire Cinemas customers conducted in August-September 2012
**Survey of 2,000 UK residents between 21.03.16 – 23.03.16