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• 85% of Empire Cinemas customer thinks there should be an official cinema code of conduct.
• Fellow cinemagoers talking during the film is the top complaint.
• Crunching on popcorn and rustling packets loudly is the second biggest annoyance, followed by public displays of affection.
Empire Cinemas have created The Empire Cinemas Etiquette Guide, championed by Paul Ross to help create a more enjoyable cinema experience for all.
Cinema trips can so often be ruined, not by the predictable film ending but by fellow cinemagoers. According to a recent poll of Empire Cinemas customers, talking during the film is the most annoying habit of others - whether it’s asking questions about the plot or just having a chinwag mid-film, over half (52%) voted this to be their top pet peeve.
Loud rustling, crunching and drink slurping is the second biggest gripe (25%), closely followed by those awkward public displays of affection (15%) that tend to occur when the lights go down. Other top irritations include people playing on their mobile phones, putting their feet up on the chairs and having the plot or ending of the film ruined by social media. Close to four in ten (39%) claim to have read a film plotline on Twitter or Facebook, diminishing the enjoyment and suspense of the film they’re seeing.
But it seems we’re all just too polite for our own good and we keep these gripes to ourselves - 66% of customers admit they would like to tell off a fellow cinemagoer for their bad cinema etiquette but have lost their nerve for fear of causing a ‘scene’ mid-movie. A whopping 85% would like to see an official cinema code of conduct introduced to keep other customers bad behaviour in check, while close to three quarters (73%) claim they would go to the cinema more often if cinemagoers were more considerate and respectful of others in the auditorium.
In light of this, Empire Cinemas are introducing our very own Etiquette Guide - not to take the fun out of going to the cinema, but to encourage a more considerate environment for all. Championed by TV presenter and personality Paul Ross, Empire Cinemas UK’s largest independent cinema chain is following suit of other public spaces where certain etiquette is often requested.
Certain behaviour rules apply at libraries, swimming pools and on public transport - The Empire Cinemas Etiquette Guide features the top ten ‘golden rules’ of appropriate cinema behaviour. In addition, posters will be displayed in the auditoriums reminding customers of these protocols, politely asking for ‘Quiet please’ and ‘No PDA’s’, resulting in the best well-mannered cinemagoers for the shared enjoyment of all.
View the Guide: The Empire Cinemas Etiquette Guide
*Results based on a poll of 1,500 Empire Cinemas customers conducted in August-September 2012.