EMPIRE CINEMAS EXPANDS IMAX® COMMITMENT WITH THREE-THEATRE DEAL IN ENGLAND
Agreement Builds on IMAX Success at the Historic Empire Leicester Square Cinema
NEW YORK - Apr. 20, 2015 - IMAX Corporation (NYSE:IMAX) and Empire Cinemas Limited, the largest independently-owned cinema chain in the UK, today announced an agreement for three IMAX® theatres to be added to existing multiplexes in Basildon, Essex; Hemel Hempstead, Hertfordshire and Great Park, Birmingham, England. The deal brings to four theatres Empire Cinemas' IMAX footprint. The exhibitor's first IMAX theatre opened in May 2014 at the iconic Leicester Square Cinema.
"IMAX transformed our flagship Empire Leicester Square Cinema for a new generation of moviegoers with an immersive experience that we're pleased to bring to more audiences throughout England," said Justin Ribbons, CEO of Empire Cinemas. "As we expand our circuit, we're continuously investing in our theatres to make sure all aspects of our experience are truly compelling. IMAX is a part of this strategy - offering us a long-term competitive advantage that will help differentiate our sites from other multiplexes."
"In a mature market such as the UK, it is vital to go into the best available locations," said Andrew Cripps, President, IMAX EMEA. "Empire Cinemas is not only a world-class exhibitor, they also have some of the most prominent sites such as the Empire Cinema in Basildon, Essex - its second flagship location and one of three included in today's agreement. In less than a year since its opening, the IMAX Leicester Square ranked as the world's highest-grossing IMAX site for the 2014 blockbuster thriller Lucy. We're delighted to build on this success with three new sites and capitalize on the growing consumer demand for IMAX in the region."
IMAX Is Believing. It’s an entertainment experience so real you feel it in your bones, so magical it takes you places you have never been; so all-encompassing you’re not just peeking through the window, but part of the action. Behind it is a world of high technology – proprietary software, architecture and equipment pioneered by IMAX.
IMAX is unique – not an entertainment or technology or distribution company but all three at once: an innovator with patented technology; a Hollywood insider that partners with the world’s most celebrated moviemakers to enhance their biggest blockbusters and documentaries; and a global enterprise with more than 738 theatres in 53 countries. There’s only one IMAX, and once experienced there’s no going back.
What makes IMAX® special
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