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WHAT POPS YOUR CORN?

14/05/2014


Sweet, Salted or… Fish & Chip Popcorn?


Empire Cinemas announces “Chippy Fish” as the winner of nationwide search for next popcorn craze


Empire Cinemas has scoured the country to find the next popcorn phenomenon and after weeks of film fans voting in their thousands from Empire’s shortlisted flavours, Chippy Fish has been unveiled as top of the pops. The quintessentially British flavour is set to be a delicious twist on the staple fish and chips meal, and a perfect addition to the cinema experience.
Empire Cinemas launched its ‘What Pops Your Corn’ campaign earlier this year, in order to find out what the nation would most like to taste whilst immersing in a movie. Thousands of fans flocked to Empire’s Facebook page to submit their would-be creations which Empire Cinemas shortlisted to the six most intriguing flavours: Sunday Roast, Wowee Wasabi, BanoffeePop, Mallowcorn and Arriba Arriba! The classic fish and chip flavoured popcorn won with a whopping 2,367 votes.
A tribute to British cuisine, Chippy Fish was invented by Nick Sykes from High Wycombe, who said:
“I’m totally over the moon to have seen Chippy Fish voted the best new flavour in the Empire Cinemas popcorn competition! As a big fan of popcorn and cinema, this competition was right up my street. Fish and Chips has been the nation’s favourite dish for hundreds of years and I’m very proud to see my flavour go on sale across the UK. I am ever so grateful for the public’s support and all their votes. It’s wonderful to know that so many people love Chippy Fish too. It’ll be fun to spot people snacking on it at the cinema, the new popcorn is going to taste great!”
Chippy Fish will be created by Empire’s chief popcorn makers and sold for a limited period across Empire Cinemas this summer. Nick has also won a year’s supply of cinema tickets and popcorn galore.
Jon Nutton, Marketing Director of Empire Cinemas, said:
“We are really looking forward to finding out what our customers think of the winning popcorn. It’s an exciting flavour that we’re sure will tickle the taste buds”.